Dead Internet Theory X Social Media
Explaining how and why social media seems less fulfilling through Dead Internet Theory


Are we all going to ignore that Instagram is starting to feel how Facebook began to feel in 2016-2018? Still engaging, but somewhat empty and moderately irrelevant? That's because the very experience has changed.



Is this a race to the bottom? I can't say for certain. I can say that the general consensus is that human attention spans have cratered due to short term dopamine spikes from "doom scrolling". I actively fight against this phenomena myself.
I imagine that creating an algorithm centered on "engagement optimization for ad revenue" is going to make way for a very passive/detached user experience.


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